The color(s) black, brown, blue, and red is/are claimed as a feature of the mark.
The color black is in the outline of a rooftop, bottom half of the design of Mexico, and the outline of the eyes. The eyes are in the color blue. The smoke coming out of the chimney is in the color red. The wording SU PEDACITO DE MEXICO as well as the mouth and eyebrows of the character are in the color brown.
"México"
The foreign wording in the mark translates into English as Your Little Piece of Mexico.