The color(s) black, red, blue, orange, white, green, and tan is/are claimed as a feature of the mark.
The mark consists of a red beef design and red upper background. The color blue is used on the top non-Latin characters with white used on the lower non-Latin characters and the term DASHIDA. Black is used on the letters CJ and used as the outline of DASHIDA, the banner to the right of the spoon, and the spoon design. The three egg-shaped design is in blue, orange, and red. The mushrooms and garlic pictures are in various shades of white. The lettuce is in green. Tan is used for the lower background and behind the spoon design.
"SOGOGI", "the non-Latin characters that mean "beef" and "the pictorial representation of BEEF, LETTUCE, GARLIC, and MUSHROOMS"
The non-Latin characters in the mark transliterate to "SOGOGI DASHIDA."
The term SOGOGI means "BEEF" in English. There is no English translation of the term DASHIDA.