The colors blue, yellow, red and white are claimed as a feature of the mark.
The mark consists of the words LA PRIMAVERA in white stylized letters inside a long red horizontal oval. The oval's outside border consists of a yellow line and a blue line. The horizontal oval with the words LA PRIMAVERA inside it appear over a yellow circle with blue inside and outside border lines. In the center top portion of the yellow circle there is a cow design in colors blue and white.
The foreign wording in the mark translates into English as the spring.