16 Printed matter and paper goods, namely, art prints, printed art reproductions, books, magazines, newsletters, pamphlets in the feilds of homemaking, home care, cooking, housekeeping, decorating, fine china, dining, entertainment, gardening, weddings, maternity, crafts, houseware, and holiday planning, coloring books, children's activity books, children's books, stickers, stationery, writing paper, envelopes, notebooks, note cards, diaries, posters, photographs, book covers, book marks, calendars, and gift- wrapping paper