35 wholesale stores, retail stores, online retail stores, and mail order catalog services featuring paper and fine paper, namely, stationery, wrapping paper and cocktail napkins; personalized paper products, art supplies, writing and art accessories, hardcover and soft cover books, namely, sketchbooks, journals, address books, guest books, baby books, and New York City area guide books, picture frames, photo albums, personal care products, namely, lotion and moisturizer, gift accessories, namely, ribbons for gift wrapping; wedding favors, custom made boxes of cardboard and paper, and archival units and storage cabinets for paper