The colors green, yellow, pink, black, orange, silver, blue and white are claimed as a feature of the mark.
The color blue appears as the color of the word COOL, the color pink appears as the color of the word SCOOPS. The color black appears as the color of the phonograph record and the car seats and tires, the color yellow appears as the color of the movie ticket, the phonograph record center label and the antique car license plate. The color orange appears and the color of the trim around the movie ticket, the color green appears as the color of the antique car, the color silver appears as the color of the chrome of the antique car, the color white appears as the background color of the word elements.
The mark consists of a large movie ticket with a phonograph record in the center and antique car below the ticket. The words COOL and SCOOPS appear in the top and middle of the record respectively.