The mark consists of an ellipse, with a running buffalo depicted on it, and the stylized word "PURE" depicted along the top border line of the ellipse, and the stylized word "BUFFALO" depicted along the bottom border line of the ellipse. Under the above-described design are depicted the stylized following words: ENERGY DRINK - SEE THE VISION.... TASTE THE EXPERIENCE! - PURE BUFFALO ENERGY DRINK FOR A HEALTHY MIND, BODY AND SOUL! - PURE BUFFALO ENERGY INTAKE - PURE BUFFALO CARDIO-SUPPORT - PURE BUFFALO ANTIOXIDANT BLEND - PURE BUFFALO GLUCOSE BALANCE.