16 (Based on 44(e)) printed matter, namely, calendars, books, magazines, newspapers, in the field of music, current events, family heritage, history, geography, politics, education, business, finance, insurance, commerce, agriculture, industry, religion, the home, family, childcare, crafts, recreation, travel, science, technology, communications, the media, government, the military, people, games, sports, weather, entertainment, health, lifestyle, fashion, leisure, shopping and other topics of general interest; photographs