The color(s) navy-pms 289, red-pms 185, tan-pms 466 is/are claimed as a feature of the mark.
The mark consists of The word "BUSINESS" set in tan Futura Ultra capital letters, with a navy colored shadows; underneath "Business is a navy colored ruled line; underneath this line is the word"professionals" set in red script; underneath "professionals" is a navy colored ruled line; underneath thsi line a navy colored box containing the words "OF AMERICA" set in tan Futura Ultra letters..