The color(s) Pantone 287; Pantone 283; Cool Gray 10 is/are claimed as a feature of the mark.
The mark consists of The Mark consists of a large block lettered "Imerica" with the "I" in Pantone 287 (dark blue); and the letters "MERICA" in Cool Gray 10. In the first arch of the "M" in Imerica is a light blue colored (Pantone 283 light blue) outline of a star which then trails from left to right across the other letters: "MERICA". Underlying the word "IMERICA" are the words "Financial Corporation" in Pantone 287 (dark blue). .