The color(s) blue, black and grey is/are claimed as a feature of the mark.
The mark consists of A shopping bag to the left of the text (the front side of the bag is in a medium royal blue shade, side of the bag is black), the word Senior is in black, with a stylized S that carries over onto the bag and turns to white, with the dot over the i being in the same medium blue color. The word SHOPPER is in caps, also in the medium blue shade fading to a lighter version with a slight drop shadow..