The color(s) yellow, black and red is/are claimed as a feature of the mark.
The mark consists of a black background with a yellow border around the edge. At the top there is a red banner with the word "Elephant" in yellow. There is also a yellow ribbon banner running across the center of the mark with red lettering. There is a small yellow banner at the bottom of the mark with the words "trade mark" in red. Between the middle banner and the bottom banner there is a drawing of an elephant.
"black powder" "since 1866" and "trade mark"