The color(s) FLESH, WHITE, AUBURN, BROWN, GOLD, YELLOW AND PURPLE is/are claimed as a feature of the mark.
"CHIPS"
The mark consists of TWO FLESH COLORED PEOPLE, WEARING WHITE UNIFORMS, STANDING ON EITHER SIDE OF AN AUBURN COLORED BARREL. ONE PERSON IS HOLDING A BROWN COLORED POTATO, AND THE OTHER PERSON IS HOLDING A GOLDEN COLORED POTATO CHIP. THE STYLIZED LETTERS "JIMINY CHIPS" ARE SUPERIMPOSED OVER THE PICTURE IN A TWO DIMENSIONAL STYLE, AND THE FRONT OF THE LETTERS IS BRIGHT YELLOW, AND THE SIDES OF THE LETTERS ARE PURPLE. THE STYLIZED LETTERS "GET FRESH WITH OUR CHIPS!" ARE BELOW THE PICTURE; AND, THE LETTERS ARE PURPLE..