41 entertainment and educational services, internet and printed material campaign as it relates to health, wellness, safety activity and sport; The campaign will provide online computer games, and mainstream kiosks with orginization of competitions, facilitation of competitions, publication of printed materials and computer software games, sweepstakes regarding compliance with each participant being provided with virtual folder on internet based version; Online competition will allow participants to choose a character while they traverse a selected activity based obstacle coures, maneuvering through behavioral modeling checkpoints which focus on literacy, eating right, being active, disease prevention, hygiene, communication and values; In addition the obstacle course will present with various scientific and mathematical solutions to pass from one checkpoint to another; The campaign will also utilize mobile road show, public service announcements with marketing and advertising geared towards classroom and school settings, entertainment industry and medical/ health/ fitness environments; Award/reward system will parallel school year grading periods.
Trademark: 78429064
