The color(s) light blue, yellow and white is/are claimed as a feature of the mark.
The mark consists of An oval shape background in light blue color, the union of two ellipses of different axes forming a crescent geometric figure resembling the smile of a face in the yellow color, the word Sorriso written inside the oval in a diagonal fashion from bottom left to top right in the white color with the two letters "O" resembling the eyes of a face, the word Gelato written inside the smaller ellipse in the yellow color.
"gelato"
The foreign wording in the mark translates into English as Smile for the word Sorriso and Ice cream for the word Gelato.