"ANIMAL CRACKERS CINNAMON GRAHAM LOW FAT" or "NET WT 16OZ 454G"
The mark consists of a packaging design consisting of a section at the top of the mark, followed by a swag design, which separates the first section from a second section below it. Additionally, there is a fringe composed of half circles. Balloons are pictured throughout the design, with a bear holding an animal cracker near the center of the design. A second fringe separates the center of the design from the bottom. The stylized word Stauffer's is set apart in an oval in the center of a background, followed below by the stylized words ANIMAL CRACKERS, CINNAMON GRAHAM, and a monkey holding a balloon which reads LOW FAT.
STAUFFERS ANIMAL CRACKERS CINNAMON GRAHAM LOW FAT