"ANIMAL COOKIES ICED ANIMALS"
The mark consists of a packaging design consisting of a section at the top of the mark, followed by a swag design, which separates the first section from a second section below it. Additionally, there is a fringe composed of half circles. Balloons are pictured throughout the design, with a giraffe and a picture of animal cookies near the center of the design. A second fringe separates the center of the design, from the bottom. The stylized word Stauffer's is set apart in an oval in the center of a background, followed below by the stylized words ANIMAL COOKIES, ICED ANIMALS, and a monkey holding a balloon.