The color(s) brown, black, pink, yellow, cream, red and white is/are claimed as a feature of the mark.
The mark consists of a pink rectangle which describes in the middle the words, "Uptown Pooch," in white cornet font inside a smaller rectangle in colors black, pink, brown and white. Behind the words, "Uptown Pooch," are stripes in cream and brown with pink circles. On the left of the mark are three high rise buildings in pink and yellow. On the right side of the mark is a picture of a white dog with a red collar and red leash..