The color(s) black, red, beige and orange is/are claimed as a feature of the mark.
"50th ANNIVERSARY" or "1955-2005"
The mark consists of the stylized wording '50th ANNIVERSARY' and 'MILLS FLEET FARM' in black; a silo-like design that is beige with a red top; an arrow and semi-circle background design in beige and white; an arrow design reflecting the letters FF back-to-back in orange; and at the bottom, an orange ribbon design featuring the term '1955-2005' in white.