The colors green, gray, white, black and red are claimed as features of the mark.
The colors green, gray, white, black and red appear in the mark as follows--the mark consists of an oblong label with six rings with the outside ring being green followed by a gray ring, white ring, gray ring, white ring and gray ring. The center background of the label is white with gray horizontal stripes. The word BECK'S appears in white against a black stripe that runs across the middle of the label. Above the black stripe is a red crest with a white inside border and a black outside border and a white key appears inside the crest. Below the black stripe is the word LIGHT in green. The other wording BRAUEREI BECK & CO and BREMEN GERMANY appears in green on a gray circle background around the outside of the label.
Brauerei; Brewery; Co; Light; Bremen, Germany
The only foreign word in the mark is Brauerei and this translates into English as brewery.