The color(s) white, dark blue, orange, yellow and red is/are claimed as a feature of the mark.
The color(s) white for the lettering of the words UNITED WAY, dark blue for the background, dark blue for the hand, orange for the rainbow that fades to yellow on either end, red for the person figure.
The mark consists of the words UNITED WAY and a design comprising a hand, rainbow and person in two adjacent squares.