The color(s) red and yellow is/are claimed as a feature of the mark.
The mark consists of a black and white photograph of Aunt Lupe set against a yellow and red brick-like pattern. The picture of Aunt Lupe and the pattern are bordered by a generally round, red frame, within the perimeters of the frame are printed, in black lettering, the words "Aunt Lupe's" above the picture of Aunt Lupe and the word "Chiles" below. .