The color(s) blue, aqua, yellow, orange, magenta, and white is/are claimed as a feature of the mark.
The color magenta appears in the petals of the flower, the top horizontal stripe, and the letters "C" and the second letter"O" in the word COLOR. The color orange appears in the center of the flower. The color blue appears in the word INSTANT, the letter "L" in the word COLOR, and the first stripe below the flower and wording. The color aqua appears as a border around the flower, in the curved line, in the first letter "O" and letter "R" in the word COLOR, and in the bottom horizontal stripe. The color yellow appears in the middle strip below the wording and flower. The color white appears as the background color behind the wording and flower.
INSTANT COLOR