The colors red, yellow, white, blue, beige, green, brown, gray, purple is/are claimed as a feature of the mark.
"ANIMAL CRACKERS ORIGINAL"
The mark is a packaging design consisting of the words STAUFFER'S in a red oval, the words ANIMAL CRACKERS in red, with a white outline, the word ORIGINAL in red on a yellow banner; all on a blue background. The checkered pattern at the top and bottom is in the colors red and yellow. The carousel contains elephants, some of which are beige and others which are blue; giraffes, some of which are yellow, and others which are green; lions which are brown and purple; horses which are green; all on a blue background. The bottom background rectangle is gray.