The colors black, red, white and orange/brown are claimed as a feature of the mark.
The mark consists of Stylized words Pure Chi brand, with a circle between the words Pure and Chi. The circle has the Chinese word for Chi. The circle is red with texture that looks like a sun. The word brand is in a bar which is in a vertical position. The bar is a light orange/brown with the text in white.
BRAND
PURE CHI BRAND, The non-Latin characters in the mark transliterate to "CHI or CHEE", and this means "Energy" in English.