The color(s) Red, Yellow, Black, Green, White is/are claimed as a feature of the mark.
The mark consists of an oval, consisting of a black jagged border, followed by a thin yellow border, and a thin black border, with an inner oval with red background with "PAPA C'S" appearing in large letters at the top in yellow with black border, with "ALL NATURAL" appearing in small white letters on the left below the "P", and "SINCE 1978" in small white letters appearing on the right below the "S" with "beef jerky" appearing in medium sized letters in yellow with black border on the bottom, and in the center of the oval is a steer's head in white, black and grey with green background and black border..