The colors gold, brown, yellow, white, red, black and blue are claimed as a feature of the mark.
"COPY PAPER" or "SINCE 1898"
The mark consists of a full color image of a man coming out of a gold metal oval frame. He has brown hair and a brown mustache and wearing a yellow tank top with the words "WHO BUT W.B. MASON" across the front in red with white pants and a red belt. There is a black and white oval with the words "COPY PAPER" in the oval in black and the words "PRICE FIGHTER" printed over the oval in black in a stylized futura typeface with the words "SINCE 1898" underneath in black. Under this, are the words "Copy Paper at a KNOCKED DOWN PRICE" in red.. The following colors appear in the portion of the mark hereafter specified: Gold: Oval frame, Brown: Mustache and hair of man shown in mark, White: Pants of man shown in the mark and in literal element, Yellow: Tank top worn by man shown in mark, Red: Insignia on shirt worn by man in mark and in literal element, Black: Literal Element, Blue: Within oval frame behind man in mark and literal element.
The name "W.B. MASON" and the person drawn in the portrait shown in the mark does not identify nor depict a living individual.
WHO BUT W.B. MASON PRICE FIGHTER COPY PAPER SINCE 1898 84 BRIGHTNESS COPY PAPER AT A KNOCKED DOWN PRICE MADE RIGHT HERE IN THE GOOD OLD USA