The color(s) red, purple, green, yellow, pink, blue, turquoise, orange, magenta, black is/are claimed as a feature of the mark.
The mark consists of a three-by-three square grid of the word "CHOUINARD" comprising, on the first row, a red C, a purple H, a green O; on the second row, a yellow U, a pink I, a blue N; on the third row, a turquoise A, an orange R, a magenta D, all on a black, square background.