The color(s) Purple, aqua, green-yellow, light-yellow, red, green, black, brown and white is/are claimed as a feature of the mark.
The mark consists of A purple horizontal square in the background with a smaller vertical purple rectangle in front and centered and a smaller aqua rectangle within the purple rectangle and a green-yellow off shape square on the top which all sits on top of a horizontal green-yellow rectangle within a larger horizontal purple rectangle. Within the green-yellow off shape square are 6 various shaped light-yellow triangles on top of the square and 7 various shaped light-yellow triangles on the bottom acting as a border, sitting over the square in the center and running into the various shaped background is a large horizontal chili pepper, which is red with a green leaf and brown stem on top and has a black and brown border. Under the green-yellow off shape square that contains the chili pepper and within the smaller aqua rectangle within the purple rectangle is the word "Loco" in white capital letters with a green-yellow underline under the first "o." In the bottom horizontal green-yellow rectangle is the word "Caliente," which is in all capital purple letters with a white border and there is a red backward arrow pointing towards the last "E," in place of the middle dash. Underneath the Loco Caliente logo is the word "Express"in Aqua capital letters with purple shading that go from larger to smaller size, in front of the word (to the left) are 3 red backward arrow-like triangles placed at the top, middle and bottom of the "E." .
Trademark: 78364838
