The color(s) black, white and red is/are claimed as a feature of the mark.
The mark consists of The mark consists of a black rectangle, a white capital letter U in Palatino style and also in white the right half of a capital letter A in Palatino style and in red the curve traced by an electrocardiograph (ECG) during an electrocardiogram (EKG) test. The words Underwriting Alliance in black, Palatino style are located on the right side of the mark. Located underneath these words in black italics, Times New Roman style, 11 point font, are the words: There is No Substitute for Experience.