"CHILI SAUCE", SAUCE, JEUNG and LAAT JIU JEUNG
The mark consists of a label bordered in orange with yellow threads. The coloring inside the label progresses from bottom to top from white to yellow. The top of the label contains a four sided geometric design in blue. The words KOON CHUN and the Chinese characters within this design are in orange on a yellow background. The Chinese characters as well as the words Chili Sauce in the middle of the label are red. The word Sauce is within an orange oval device. The representation of the peppers is yellow.
The Chinese characters in the middle of the mark transliterate to LAAT JIU JEUNG, which when read together mean "chili sauce".
The Chinese characters at the top of the mark transliterate to KOON CHUN JEUNG YUEN, which translate to "Coronet, to excel, to top the rest"; "rare valuables, treasure"; "sauce"; and "factory", respectively.