"HOISIN SAUCE, SAUCE, JEUNG and HOI SIN JEUNG"
The mark consists of a label bordered in green with yellow threads. The coloring inside the label progresses from bottom to top from white to yellow. The top of the label contains a four sided geometric design in blue. The words KOON CHUN and the Chinese Characters within this design are in orange on a yellow background. The Chinese characters as well as the words Hoisin Sauce in the middle of the label are red. The word Sauce is within an green oval device. The representation of the soy beans is yellow.
The Chinese characters at the top of the mark transliterate to KOON CHUN JEUNG YUEN. The Chinese characters in the middle of the mark transliterate to HOI SIN JEUNG.
The words at the top of the mark translate to "Coronet, to excel, to top the rest", "rare valuables, treasure", "sauce", and "factory", respectively. The words in the middle of the mark when read together mean "hoisin sauce".
Trademark: 78278201
