35 A referral generation program utilizing a company's current customers to pass out special offers and discounts to their friends, family, co-workers and neighbors; This program is done through sending the current customers printed or e-mail offers through the mail, hand out or by e-mail for the current customers to pass out; The current customer will receive a monetary or credit reward toward products or services from the company and the referral customer will receive discounts or freebies on products or services for trying the company