The color(s) gold, yellow, orange, blue, red and brown is/are claimed as a feature of the mark.
The mark consists of an ellipse that is divided horizontally, where the top portion of the ellipse is white and contains the word "AMSTEL"; the bottom portion of the ellipse is red and contains the stylized word "light"; the ellipse is surrounded by a gold border that contains the yellow wording "AMSTEL BROUWERIJ B.V. AMSTERDAM HOLLAND LAGER BEER"; the border is intersected at the top of the ellipse by a shield that is blue, has a gold and brown border, and contains two gold horses surrounding a red and white shield with the letter "A" on the shield, a gold crown above the shield, and a gold ribbon containing the word "AMSTEL" below the shield; and the ellipse, border and shield, as a whole, is place on a black bottle-neck label.
"LIGHT", "LAGER BEER", "BROUWERIJ" and "AMSTERDAM, HOLLAND"