16 Printed Matter The name of GeoLytics is the official name of the company and is currently under use. GeoLytics is also recognized by our customers by name as a provider of information such as demographic (census), TIGER, and normalized data. Also, GeoLytics not only represents the name of the company but the software/data based products that are offered on CD-Roms. The name is used on the CD labels, user's guides, brochures, etc.