35 Retail stores featuring bottled drinking water, juices, ice, water coolers, crocks and crock stands, vitamins, nutritional products, special dietary and whole foods, home water filtration systems; wholesale distributorships featuring bottled drinking water, juices, ice, water coolers, crocks and crock stands, vitamins, nutritional products, special dietary and whole foods, home water filtration systems; franchising services, namely, offering technical assistance in the establishment of retail stores featuring water, ice, juice, nutritional products, vitamins, special dietary and whole foods and home water filtration systems and related accessories.