The color(s) blue, green, gold and red is/are claimed as a feature of the mark.
The mark consists of the words JOSE CUERVO CLASICO, the Jose Cuervo signature on a blue background, a red seal, 7 gold coins and gold stripes on a green frame all appearing on a label.
TEQUILA, CLASICO, TEQUILA JOVEN, PLATA, 40% ALC. BY VOL., NET. CONT. 1.75 LITERS, FUNDANDA EN 1795, FABRICA and HECHO EN MEXICO
The name "JOSE CUERVO" does not identify a living individual.
The word CUERVO may be translated into English as "raven", the word CLASICO may be translated into English as "classic", the word PLATA may be translated into English as "silver", the word JOVEN may be translated into English as "young", the wording HECHO EN MEXICO may be translated into English as "made in Mexico", the wording FUNDADA in the mark may be translated into English as "founded" and the wording "fabrica la rojena" in the mark may be translated into English as "la Rojena factory".