16 Paper goods and printed matter, namely pens, pencils, pen and pencil sets, bookmarks,notepaper, envelopes, stationery, notebooks, loose leaf binders, business card holders, letterhead,diplomas, and transcripts; printed publications in the nature of brochures and booklets for prospective students, current students, alumni, faculty, staff, donors and other supporters of the university, scholarly journals, athletics programs, and media guides; instruction and teaching material