The mark consists of a white and black rectangle divided in half by a stylized flame shape. The flame is traditionally colored pink-peach, it bends outward on the bottom to the left and bends outward to the right on the top. The flame separates the word BELLA and COLLECTIONS. BELLA is written in black and occupies the upper left corner of the white side of the rectangle. COLLECTIONS is written in white and occupies the lower right corner of the black side of the rectangle.
The foreign wording in the mark translates into English as "beautiful".