16 Books, namely, books on diet, exercise, chiropractic services, healthcare issues, maintenance of a healthy lifestyle, and/or general well-being; Printed Matter, namely, dietary product guides and reports featuring information on diet, exercise, chiropractic services, healthcare issues, maintenance of a healthy lifestyle, and/or general wellbeing; Instructional and educational materials on diet, exercise, chiropractic services, healthcare issues, maintenance of a healthy lifestyle, and/or general wellbeing; Instructional and educational materials sold as a unit with a videotape, audiotape, compact disc, or DVD on diet, exercise, chiropractic services, healthcare issues, maintenance of a healthy lifestyle, and/or general well-being