35 dissemination of advertising for others via the Internet; promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; computerized on-line retail services in the field of general merchandise, books, clothing, gifts, gift certificates, sports equipment, outdoor sports equipment; managing lists and providing services to assist in direct electronic mail advertising; on-line business directories featuring business relating to sports, outdoor sports, recreation, travel, tourism, transportation services and tourist attractions; promoting the goods and services of others by providing hypertext links to the web sites of others