The mark "nice" and its design is actually used in Mexico, U.S.A. and Spain, to distinguish not just the products that are claimed for this trademark application but also different kinds of products and services. The applicant for this mark is a transnational marketing multilevel sales enterprise that manufactures its own products and purchase them through pyramidal structures of salesmen, and retail stores as well. Some of the products that are in commerce in the U.S. showing this mark are for instance jewelry , perfumes, body lotions, leather articles, these articles are in commerce in the state of California focused to the Latin people consumers.
The mark consists of a vertical rectangle showing on its inside top part a stylized diamond characterizing human arms and head, and on the bottom inside part of the rectangle the words "NICE 24 KT". The wording part of the mark is a marketing game of words applied to literally mean "nice" in English, but to refer to the Greek goddess of fortune as well. .