The color(s) aqua-blue, green, white and a graduated navy blue is/are claimed as a feature of the mark.
The mark consists of aqua-blue stylized "Eco," where the letter "o" is a drawing of a globe containing the colors aqua-blue for the earth's water and green for the earth's continents, followed by an aqua-blue hyphen and the word "minded" in a child's handwriting font. The title "Eco-Minded" appears in between two aqua-blue thin lines, one on top of the title and one on bottom. Below the second aqua-blue line appears the words, "Taking Small Steps to Achieve Very Big Goals!" in white, smaller than the title. The background color for the mark is a graduated navy blue, where the top is a very dark shade of navy that lightens to a traditional navy blue by the bottom portion of the mark.