The color(s) dark blue, medium blue, white, orange, black and light blue is/are claimed as a feature of the mark.
The mark consists of the silhouette of a large man with long wavy hair wearing an overcoat and a small derby hat, who is standing to the side and slightly in front of a stylized blue seal containing, between two horizontal lines within the seal, the words BIG DEAL in stylized white and orange capital letters respectively, and with two white stars on either side of the word BIG.