The color(s) green, black, red, yellow, light brown, dark brown, yellow, purple, light gray and dark gray is/are claimed as a feature of the mark.
The mark consists of a green blend into white and more green banner with a thin black outline containing the stylized term "Chocopeno" which appears in red with an yellow inner outline and a thicker light brown middle outline then a fine dark brown outline. The term ".com" is within the banner placed in the bottom right corner black in color. Below the banner are two stylized peppers with human faces and features. The pepper on the left is green with black and white eyes and mouth and a black thin mustache. A thin black outline appears around the leftmost pepper and its facial features. The leftmost pepper has yellow and black arms and legs with black outlines, and brown shoes with black outlines. The leftmost pepper is also wearing a white chef's hat with a black outline which also contains the red stylized term "Choco". The pepper on the right is red with a thin black outline, black and white eyes, a white mouth, red lips, black eyebrows, and is wearing purple earrings. The rightmost pepper also has yellow and black arms and legs with a black outline, and is wearing purple shoes with a black outline. The rightmost pepper is also wearing a white chef's hat with a black outline which also contains the red stylized term "Peno". The peppers are holding a light gray cookie sheet cookie sheet with darker gray outline containing fifteen brown cookies with dark brown dots within each cookie spaced in two rows.
The wording "chocopeno" has no meaning in a foreign language.