The color(s) green, black, tan, beige, brown and white is/are claimed as a feature of the mark.
The mark consists of a brown ice cream cone with black ridges and a beige scoop of ice cream with black toppings within a green circle with a green, brown and beige rim to the left of the words HERSHEY'S ICE CREAM in white on a green rectangular banner and the scripted words COOKIES&CREAMERY with the words COOKIES and CREAMERY in brown with a beige border and the & in green with a beige border.
HERSHEY'S ICE CREAM COOKIES AND CREAMERY