35 mail order catalog services, retail store services and on-line retail store services featuring electrical goods, lamps, optical goods and sunglasses, audio tapes, CDs, records and video tapes, telephones and mobile phones, jewelry, horological and chronometric goods, stationery, printed publications and printed matter, photo albums, arts and craft kits, pencils, crayons, disposable diapers, cards, gift wrap, furniture, furnishings and decorations, bed and table linen, comforters, towels, headgear, toys, playthings and sporting goods, fitness and play equipment; mail order services and retail store services featuring clothing, footwear and games; retail store services and mail order services featuring clothing, toys, games and accessories for children; on-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters promoting the goods and services of others by providing a website where users can purchase children's clothing, toys and books made by others, providing links to websites of others featuring children's clothing, toys and books