Color is not claimed as a feature of the mark.
The mark consists of just sleep is written out in the Goudy Old Style Regular font all lowercase. The j is RGB (143, 43, 120) with a star replacing the dot, the u is RGB (87, 41, 111), the s is RGB (62, 36, 102), the t is RGB (36, 31, 93) and sleep is RGB (0, 0, 0). There is a simple figure of a person laying in bed over the eep of sleep using 3 simple shapes to create it. There are also gray stars floating over the entire word that vary in size and shades of gray. Under just sleep are the words sleep well. live well. In RGB (0, 0, 0) starting at the t of just and ending by the p of word sleep.