The color(s) yellow, orange, red, brown, blue, green, black, white, and pink is/are claimed as a feature of the mark.
"BOOKS"
The mark consists of the stylized wording "POTATO CHIP BOOKS" in yellow and outlined in black. Below the wording is a pile of potato chips in yellow and outlined in black. In the center of the potato chips is the image of a girl with orange hair and two yellow bows in her hair, brown skin, a pink tongue, wearing a yellow shirt, holding a yellow, white, and black potato chip bag, and reading a small black and white book. There is a black and white thought bubble near the girl with the black wording "YUM . . .". There is a blue and green background behind the girl. Below the design of the girl and the potato chips is the red wording "SO GOOD YOU CAN'T STOP READING THEM!" in a yellow banner outlined in black.
POTATO CHIP BOOKS YUM SO GOOD YOU CAN NOT STOP READING THEM