Trademark: 77886596
Word
POTATO CHIP BOOKS YUM . . . SO GOOD YOU CAN'T STOP READING THEM!
Status
Registered
Status Code
800
Status Date
Saturday, August 31, 2019
Serial Number
77886596
Registration Number
3821263
Registration Date
Tuesday, July 20, 2010
Mark Type
3000
Filing Date
Friday, December 4, 2009
Published for Opposition
Tuesday, May 4, 2010

Trademark Owner History
American Reading Company - Original Registrant

Classifications
16 Educational books, namely, books for children that assist them in learning how to read; children's books; skill cards featuring reading exercises; folders; printed curriculum materials for school administrators, teachers and adults to conduct a reading program and to teach reading to students from pre-kindergarten through secondary school
The color(s) yellow, white, brown, red, black, blue, green, and pink is/are claimed as a feature of the mark.
"BOOKS"
The mark consists of the stylized wording "POTATO CHIP BOOKS" in yellow and outlined in black. Below the wording is a pile of potato chips in yellow and outlined in black. In the center of the potato chips is the image of a brown and white dog with a pink tongue and nose, holding a yellow, white, and black potato chip bag, and reading a small black and white book. There is a black and white thought bubble near the dog with the black wording "YUM . . .". There is a blue and green background behind the dog. Below the design of the dog and the potato chips is the red wording "SO GOOD YOU CAN'T STOP READING THEM!" in a yellow banner outlined in black.

Trademark Events
Apr 6, 2021
Applicant/Correspondence Changes (Non-Responsive) Entered
Apr 6, 2021
Teas Change Of Correspondence Received
Apr 6, 2021
Attorney/Dom.Rep.Revoked And/Or Appointed
Apr 6, 2021
Teas Revoke/App/Change Addr Of Atty/Dom Rep Received
Apr 6, 2021
Teas Change Of Owner Address Received
Aug 31, 2019
Notice Of Acceptance Of Sec. 8 & 9 - E-Mailed
Aug 31, 2019
Registered And Renewed (First Renewal - 10 Yrs)
Aug 31, 2019
Registered - Sec. 8 (10-Yr) Accepted/Sec. 9 Granted
Aug 30, 2019
Case Assigned To Post Registration Paralegal
Jul 22, 2019
Teas Section 8 & 9 Received
Jul 20, 2019
Courtesy Reminder - Sec. 8 (10-Yr)/Sec. 9 E-Mailed
Aug 22, 2015
Notice Of Acceptance Of Sec. 8 & 15 - E-Mailed
Aug 22, 2015
Registered - Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.
Aug 22, 2015
Case Assigned To Post Registration Paralegal
Jul 29, 2015
Teas Change Of Correspondence Received
Jul 22, 2015
Teas Section 8 & 15 Received
Jul 20, 2010
Registered-Principal Register
May 4, 2010
Official Gazette Publication Confirmation E-Mailed
May 4, 2010
Published For Opposition
Mar 27, 2010
Law Office Publication Review Completed
Mar 27, 2010
Assigned To Lie
Mar 11, 2010
Approved For Pub - Principal Register
Mar 11, 2010
Use Amendment Accepted
Mar 11, 2010
Examiner's Amendment Entered
Mar 11, 2010
Notification Of Examiners Amendment E-Mailed
Mar 11, 2010
Examiners Amendment E-Mailed
Mar 11, 2010
Examiners Amendment -Written
Mar 5, 2010
Assigned To Examiner
Dec 22, 2009
Teas Amendment Entered Before Attorney Assigned
Dec 22, 2009
Teas Voluntary Amendment Received
Dec 23, 2009
Amendment To Use Processing Complete
Dec 23, 2009
Use Amendment Filed
Dec 22, 2009
Teas Amendment Of Use Received
Dec 12, 2009
Notice Of Design Search Code Mailed
Dec 11, 2009
New Application Office Supplied Data Entered In Tram
Dec 8, 2009
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24